Who we are

Our website address is: https://naturalbeautybyemma.co.uk

What personal data we collect and why we collect it

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

When you submit a contact form on our website, we collect the personal information you provide, such as your name, email address, and any other details you include in your message. This information is used solely to respond to your enquiry and provide any requested information or support. We do not share your personal data with third parties unless required by law. Your data will be stored securely and retained only for as long as necessary to fulfil the purpose of your enquiry. By submitting the form, you consent to us processing your information in line with UK GDPR. You have the right to access, correct, or request deletion of your data at any time.

Cookies

If you leave a comment on our site you may opt in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Analytics

Who we share your data with

If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

You can unsubscribe from any marketing emails or to have your data removed, please contact hello@naturalbeautybyemma.co.uk 

 

Client Information and Service Records
When you book or receive beauty therapy or makeup services from us, we collect and securely store personal information such as your name, contact details, appointment history, treatment notes, and any relevant medical or skin condition disclosures you provide. This information is used to deliver personalised and safe treatments, maintain accurate service records, and ensure a high standard of care. Your data is stored securely and only accessed by authorised staff. In accordance with UK GDPR, you have the right to access the personal information we hold about you, request corrections, or ask for your data to be deleted where appropriate. To make a data request, please contact us using the details on our website.

 

Photography, Marketing & Data Protection

Beautiful, considered work deserves to be shared. I may capture photographs and short video content of treatments to feature across my website, social media, and other curated marketing spaces.

Your comfort always comes first. If you would prefer not to be included, please let me know in writing ahead of your appointment so this can be noted and fully respected.

Consent will always be sought before capturing or sharing any individual images.

All content is stored and handled in accordance with applicable data protection legislation and will never be shared with third parties without appropriate consent. 

 

Modern Slavery Policy

As a sole trader, I am committed to preventing modern slavery and human trafficking in all areas of my business and supply chains. I fully support the principles of the Modern Slavery Act 2015 and take a zero-tolerance approach to any form of slavery, servitude, forced labour, or human trafficking.

While I operate as a sole trader and do not employ staff, I remain vigilant in ensuring that any products, tools, or services I purchase—from suppliers, manufacturers, or third parties—are sourced from ethical and transparent businesses that comply with modern slavery laws. I aim to work only with suppliers who uphold the same commitment to human rights and fair working conditions.

If I become aware of any concerns related to modern slavery or unethical practices within my supply chain, I will take appropriate action, which may include ending business relationships and reporting concerns to the relevant authorities.

This policy will be reviewed regularly to ensure it remains appropriate and effective.

Last updated: March 25 2026